Eagle Mountain logo takes wing

Eagle Mountain city officials Tuesday unveiled the city's new logo and marketing campaign "Find Yourself in Eagle Mountain."

Designed by Kassing Andrews Advertising, city officials say the new logo is a sophisticated look for a city on the move.

"We've come a long way as a city," Mayor Heather Jackson said, "and we are excited to take this to the next level."

The city's new marketing tag line "Find Yourself in Eagle Mountain" builds on two Eagle Mountain strengths — its proximity to natural beauty and the friendliness of its people.

The marketing campaign is a yearlong initiative to establish a brand for the city in hopes of increasing its population and attracting new business prospects.

The campaign includes an enhanced city Web site, local television ads, billboards along I-15, a corporate video and specialized promotional packets appealing to high-tech and renewable-energy companies.