A sign reminds spectators of the death of Georgian luge competitor Nodor Kumaritashvili during the opening ceremony for the Vancouver 2010 Olympics in Vancouver, British Columbia, Friday.
Ivan Sekretarev, Associated Press
NEW YORK — NBC and other networks were criticized Saturday for broadcasting the disturbing video of a Georgian luger who died after flying off the track and slamming into a steel beam during an Olympic training run.
NBC said callers complained and Twitter was aflame with disgust. Much of the criticism centered on the network showing the footage at the beginning of its coverage of Friday's opening ceremony for the Vancouver Games, even though video of Nodar Kumaritashvili's death aired on the ABC, CBS and NBC evening news programs.
News organizations frequently weigh the imperative of depicting the reality of the world they cover with concerns about whether images would be too disturbing for the public. In this case, the networks warned viewers and used the video. NBC, in a departure from its usual policy of holding onto video because it is the U.S. Olympics rightsholder, let other networks use it.
"We owe folks a warning here," NBC News anchor Brian Williams said at the beginning of his network's coverage of the opening ceremony Friday. "These pictures are very tough for some people to watch."
Similar warnings were offered by Diane Sawyer and Maggie Rodriguez on the ABC and CBS newscasts. On the "CBS Evening News," the video was shown three times —the last in slow motion. Although NBC muffled the sound of the accident, elsewhere the thudding clank of Kumaritashvili hitting the steel beam was audible.
The warnings weren't enough for Matthew T. Sussman, sports editor of Blogcritics Magazine, who wrote, "so it's anyone's fault for feeling nauseous or traumatized by what they saw. And it really is a terrible clip."
Kim Hartman, a freelance writer from Charleston, W.Va., wrote on a CNN posting that NBC should be ashamed for airing it at the opening of the Olympics.
"I hope that young man's family and friends and countrymen and women and children survive the trauma that you chose to expose them to," Hartman wrote. "You have ruined my games by embedding that image into my mind as the first thing I will recall and perhaps the only thing I will recall that occurred in Vancouver at the 2010 Olympic Games."
The story "could have been told perfectly accurately and well without NBC's 'Faces of Death' moment," blogger Dana Pico wrote.
An NBC executive involved in the decision was not immediately available for comment.
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