Pac-10 expansion could turn political

Will the Pac-10 expand? And could such an expansion include Utah and maybe BYU? What about Colorado, Boise State or San Diego State?

Pac-10 expansion is certainly a hotter topic than it has been for 33 years and, as an on-the-record skeptic, I'm closer to being proved wrong — especially after newly appointed Pac-10 commissioner Larry Scott told reporters this week the league would explore the topic in coming months.

Still, there is a difference between studying and exploring and actually expanding.

Pac-10 expansion will take place if the league's presidents and chancellors digest Scott's studies and proposals and decide that's the way to go. Scott is like a city manager, a staff guy, doing due diligence in studying data and making recommendations to a city council. It's the councilmen who vote and make executive decisions.

The Pac-10 is exploring this because of money. With TV deals with Fox, ESPN and ABC ready to expire, the league is looking at increasing its money tug through TV, perhaps even creating its own TV network like the Big Ten and MWC.

The Pac-10 needs to polish its act first. For instance, in 2008, the Pac-10 TV deals made $43 million compared to $66 for the Big Ten. The SEC is making a killing with its $3 billion contract with CBS and ESPN.

But the Pac-10 can't even agree on true revenue sharing of its own TV money — like the Big Ten has done in dividing it equally. The Pac-10 allows some schools bigger bites of the pie. For instance, in 2008, USC kept $6.4 million while Washington State got $3.1 million.

So, on the surface, the Pac-10 needs to do something. University presidents are always looking for more revenue with coaching salaries and expenses soaring. But will these same presidents, when it comes to pulling the trigger, really shake up the Pac-10 tradition of everyone playing everyone else — a true league?

The problem with all this is that college sports is cannibalizing itself. Just look at the ACC and Big East. The closest treasure bonanza for the Pac-10 would be Colorado and Texas. The most logical rivalry, travel partner and football package for the league would be Utah and BYU.

It is not a given that the Big 12 would give up Missouri and St. Louis' No. 21 TV market to the Big Ten without a fight. Why would the Big 12 give up Colorado and Denver's No. 16 television market to the Pac-10? Why would the Buffs — who have already said no before — go to the Pac-10, which hasn't put two teams in a BCS bowl since 2002?