Clydesdales to appear in Super Bowl ad after all

Published: Friday, Feb. 5 2010 11:35 a.m. MST

This screen grab provided by Anheuser-Busch shows part of a television ad scheduled to air during the fourth quarter of the 2010 Super Bowl.

Associated Press

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NEW YORK (AP) — The Budweiser Clydesdales will be in the Super Bowl, after all.

Anheuser-Busch says its trademark horses will appear in a 60-second ad in the fourth quarter of the game.

The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it.

The brewer asked its fans to vote on Facebook whether to include the horses out of a field of three more ads, all by ad firm DDB.

The company — a unit of Anheuser-Busch InBev — now says the horses will appear in the ad, called "Fences." It tells the story of friendship between a young Clydesdale and a young steer.

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