LOS ANGELES — Kobe Bryant has won the NBA's MVP award for the first time, the Los Angeles Times reported on its Web site Friday night, citing anonymous sources familiar with the outcome of voting by media members.

The newspaper reported that commissioner David Stern will be in Los Angeles next week to present the trophy to Bryant.

"We have not been told anything by the league," Lakers spokesman John Black told The Associated Press.

Bryant, who entered the season as the league's two-time defending scoring champion, had third in the MVP voting twice — after the 2002-03 campaign, when he averaged 30 points for the first time, and again last season, when Dallas' Dirk Nowitzki won the award.

Bryant averaged 28.3 points, 6.3 rebounds, 5.4 assists and 1.84 steals while playing in all 82 games despite tearing a ligament in his right pinkie finger in February. A hand specialist recommended surgery, but Bryant decided to put it off until after the Olympics this summer.

He led the Lakers to the best record in the Western Conference and a sweep of Denver in the first round of the playoffs.

Bryant, second in the NBA in scoring behind Cleveland's LeBron James, will be the first Lakers player to win the MVP award since Shaquille O'Neal was a near-unanimous choice in 2000. Other previous Lakers to win the award dating to 1956 were Kareem Abdul-Jabbar and Magic Johnson, who each won it three times. Abdul-Jabbar also won three with the Milwaukee Bucks.

IAVARONI STAYING: Marc Iavaroni will return to lead the Memphis Grizzlies next season after having won only 22 games in his first stint as an NBA head coach. The Grizzlies' disappointing season led to talks among franchise executives and owner Michael Heisley about the direction of the team.

"We had a lot of discussions, and we were very supportive of Marc and the job he did throughout the year," Wallace said.

Iavaroni joined the Grizzlies amid efforts to rebuild the team with younger players.

"We've got to do something to add a physical toughness," Iavaroni said. "We're willing to look at all things concerning our schemes, simplifying them, adding toughness in terms of personnel and making guys more accountable."

He is the team's fifth coach in its seven years in Memphis.