FLDS hubbub is challenge, opportunity

Once again, a big national story relates to Mormons and Utah. And the Democratic presidential candidates just keep pounding on each other. Here are some observations.

Is the FLDS controversy in Texas a public relations problem for the LDS Church and members in Utah?

Pignanelli: Italian-Americans and Mormons share a unique similarity. We are proud of our recent ancestors and their accomplishments. Although we abhor illegal activity today, we hold a strange pride in their lawbreaking activities of yesteryear. Indeed, our joint unusual heritage is the subject two popular HBO television series: "The Sopranos" and "Big Love."

It is not fair, but many Americans believe there is some relationship between the followers of self-proclaimed prophet Jeffs and traditional Mormons. This unfortunate dynamic was clearly illustrated by reports the Texas judge was considering a request to LDS authorities to attend and monitor FLDS prayer sessions. I have spent many hours in discussions with citizens from various parts the country explaining that Mormons do not deserve the blemish from these apostates.

Most religions have extremist spinoffs with bizarre scripture interpretations — with destructive results. Evangelical Christians are burdened with the Branch Davidians and the congregations who disrupt the funerals of fallen American soldiers. Muslims have al-Qaida and other extremist sects. Catholics often draw a line against hard-line IRA activists. There is even a cluster of ultra-Orthodox Jews who attended a conference in Iran to express opposition to the state of Israel. The mainstream religious authorities work hard to draw distinctions against such behavior.

Mormons and nonmember friends will need to scream louder in order to eliminate the confusion caused by modern-day polygamous cults.

Webb: This is indeed a big PR challenge for the LDS Church. But it is also a terrific opportunity for the church to draw a bright line distinguishing itself from the fundamentalist groups. When the spotlight is shining and people are paying attention is precisely the best time to define oneself and change attitudes.

Unlike the Romney campaign, when the church had to be careful not to come on too strong or appear to be improperly taking advantage of the situation, the church in this case has a clear and obvious mission to aggressively clarify what it is and isn't.