Tourism officials launch Web site to lure more 'green' visitors to Virginia

RICHMOND, Va. (AP) — Virginia tourism officials are promoting environmentally friendly attractions with a new Web site, www.VirginiaGreenTravel.org.

The site is a guidepost to "certified green" tourism businesses, such as lodging facilities, parks and other attractions.

The site also has links to outdoor adventure programs, the Virginia Birding and Wildlife Trail, eco-friendly events and travel tips.

To be certified "green," a business must commit to waste-reducing activities, such as recycling, purchase environmentally friendly products, and other steps that are kind to the environment.

The Virginia Department of Environmental Quality manages Virginia Green, a program that awards certification to tourism-related business that take voluntary actions to reduce harmful impacts on the environment.

"It's smart business sense for Virginia and will help preserve and protect our natural heritage for future generations of citizens and tourists," Alisa Bailey, president and CEO of the Virginia Tourism Corporation, said in a news release.

Virginia Green worked with the Virginia Hospitality and Travel Association to educate businesses such as hotels, inns and B&Bs about the benefits of green practices. The program has grown to 140 lodging facilities, 23 restaurants, 20 conference centers, two convention centers and six attractions.

DEQ plans to expand Virginia Green to include wineries, golf courses and Virginia's welcome centers and rest areas.