Scan the pages of a bridal magazine, and you'll see few examples of Cinderella-style ball gowns. Dresses are more fitted and emphasize curves, with one trendy option designed to skim the hips and then flare like a mermaid tail.

Vagnozzi described the trend as sexy and feminine. Dresses are now being designed with sophisticated tiers, cathedral trains and feminine lace flowers, she said.

And while white is still the most popular bridal color, look for gowns in shades such as champagne, taupe, light gold and ivory, said Robyn Dunn, owner of The Perfect Dress in Salt Lake City. Many of these dresses are adorned with lace instead of heavy beading, and the overall style is more vintage and timeless, she said.

"It's more refined and subdued and more of a couture look," she said.

Even brides who marry in a temple of The Church of Jesus Christ of Latter-day Saints can try color, according to Utah retailers. While the faith requires couples to wear all-white during a temple wedding ceremony, brides are allowed to wear a modest dress of any hue outside the buildings.

Small jackets made with lace or taffeta are now a popular option to cover bare shoulders, according to Dunn. As for accessories, look for small veils known as blushers that contribute to the overall vintage look, she said. Big earrings paired with a bracelet are also in style.

Considering an out-of-state wedding? Try a "destination" gown. They're usually shorter, more flirty and casual. LatterDayBride showcased a short gown with cap sleeves during a recent bridal exhibit.

Grungy cityscapes and hot bridals

Mom and Dad may not like it, but couples want images with a little more sass, where the bride and groom stand in places such as a TRAX station, near a graffiti-covered wall or lipstick-red fire hydrant, said Brody Dezember with Brody Dezember Photography in Salt Lake City.

"It's more about the couple and their style," said Dezember. "I think they're sick of the norm and the traditional style."

One of his images features a bride against a brick wall tagged by graffiti. Another photograph is of a bride walking through a windswept field, her hair loose and features relaxed.

Miyo Strong, a photographer with Busath Studio & Gardens, said while formal images are a mainstay, couples are opting for more personalized photographs to reflect their character. A bride will flash cherry-red stiletto shoes, or ask for images to be shot at her home.