From Deseret News archives:

Polaroid is quitting film business

Digital technology has cut demand for firm's instant photos

Published: Sunday, Feb. 10, 2008 12:21 a.m. MST
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Polaroid's newly announced job cuts include 150 positions to be eliminated over the next couple months at Massachusetts operations in Norwood and Waltham, which make large-format films for technical and industrial photography. Later this year, Polaroid will close plants employing 300 workers in the Mexican state of Queretaro and in Enschede, Netherlands.

Meanwhile, Polaroid is seeking a partner to acquire licensing rights for its instant film, in hopes that another firm will continue making the film to supply Polaroid enthusiasts.

As it seeks to gain a foothold in digital photography this year, Polaroid plans to sell an 8-ounce photo printer slightly bigger than a deck of cards that requires no ink and prints business card-sized pictures. It uses thermal printing technology from Zink Imaging Inc., founded by private investors who bought technologies from Polaroid as it was coming out of bankruptcy.

Polaroid also has its brand name on foreign-made TVs, DVD players, digital photo frames, cameras and MP3 music players. Those products generated nearly $1 billion in revenue last year for Polaroid's parent firm, Beaudoin said.

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