Roark, a student at the Colorado School of Mines, is having a lot success so far this season with a third place finish last weekend in Mont Gabriel and a first place in one of the Lake Placid events. She's is also a business woman with her own company, Phi-nomenal perfume (www.phinomenal.com), something she decided to do as she studied for her degree in chemical engineering.

The idea came to her after working with a sports psychologist who encouraged her to visualize winning with all five of her senses.

"I had no idea what is smelled like to ski well," she said. So she did a lot of research and work to come up with fragrances that not only smell great — even after eight hours on the slopes — but "empower the wearer with energy and focus."

World Cup schedule

Friday

9:30 a.m. — Men's and women's ski cross qualifications
1 p.m. — Women's aerial qualifications
3:45 p.m. — Men's aerial qualifications
6:10 p.m. — Aerial finals begin

Saturday

11 a.m. — Men's and women's ski cross finals
3:25 p.m. — Women's mogul qualifications
4:25 p.m. — Men's mogul qualifications

6:30 p.m. — Dual mogul finals begin

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E-mail: adonaldson@desnews.com