Speaking of the Hollywood Life House, that's the place over the weekend where you could find actors like Alan Rickman, Bill Pullman, Eliza Dushku and Australian actor/Transformers movie star Rachael Taylor, who had makeup artist-to-the-stars Julio Sandino put some finishing touches on her already beautiful face. All four stars are in the Sundance film "Bottle Shock."

Certain gifts are more practical than others. Actress Brittany Murphy — in town with her husband, screenwriter Simon Monjack — arrived without the proper footwear to negotiate Park City's snowy streets. So she headed over to the Frye Co. giveaway on Main Street and picked up a pair of boots, according to Frye publicist Jennifer Mooney.

"She came in wearing high heels," Mooney said. "I think the boots were much more comfortable."

Mooney said giving away boots to stars like Murphy makes good business sense for her 145-year-old company. "In today's world, when a consumer sees a celebrity wearing something, they want to go out and buy it," she said.

Just down the street back at Stereo, celebrity basher/blogger Perez Hilton interviewed one star after another, then zipped back to his laptop at a table and began blogging. It was almost as if Hilton was oblivious to all the free coffee, candy, perfume and, yes, free alcohol being consumed or carried away.

A few feet away from Hilton, on the other side of the glass that separated his booth from the outside, the only thing free was the bitter cold air, and a chance for autograph hounds to bag their quarry.

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Contributing: Bloomberg News

E-mail: sspeckman@desnews.com