From Deseret News archives:

Highlights of findings on negativity toward Mormons

Published: Thursday, Dec. 6, 2007 12:25 a.m. MST
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A new poll released Wednesday reveals "intense bias against Mormons," according to survey researchers at Vanderbilt and Claremont Graduate University. They found:

• Bias against Mormons is significantly more intense compared to bias against women and blacks. Bias against Mormons is even more pronounced among conservative evangelicals, who rank Mormons close to atheists

• Only 50 percent of Americans claim to know a Mormon or to know that Republican presidential candidate Mitt Romney is Mormon.

• The extent of bias against Romney is moderated if the respondent already knows he is Mormon. That information seems to make people more tolerant of his faith.

• When respondents are provided information that stereotypes Mormons, i.e., "Mormons are part of a non-Christian cult" or "Mormons are polygamist," they react negatively to Romney's candidacy.

• Participants react favorably to messages that dispel negative stereotypes, i.e., "about 100 years ago the Mormon Church banned polygamy," or "The Church of Jesus Christ of Latter-day Saints stresses traditional family values." Simple appeals for religious tolerance do not win support for Romney.

Recent comments

for Mitt to become the next President of the United States of...

I can't wait | Dec. 8, 2007 at 10:56 p.m.

In response to the above letter beginning with "I know Mormons think...

Anonymous | Dec. 8, 2007 at 9:20 a.m.

I know Mormoms think they are god's gift to earth, literally. But you...

Anonymous | Dec. 6, 2007 at 6:52 p.m.

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