But with 13 ski resorts already, can Utah's mountains support another?

Jessica Kunzer, spokeswoman for Ski Utah, the marketing company owned and operated by the Utah Ski and Snowboard Association, says bring it on.

"We feel like we're in very healthy cycle," Kunzer said. "We feel the more the merrier."

There's so much potential for skiing in Utah's mountains that none of the ski resorts would feel threatened by the advent of another, Kunzer said.

"We have opened our arms to all of our expansion," she said.

That sounds good to Sellers.

"A lot of money and families are drawn to Utah," he says. "(Ski resorts are) bringing people in from all over the world."

But perhaps to Sellers, his biggest bragging right is that he can build Aspen, Utah, on his own.

"The biggest winner out of this is going to be all of the Utahns," he said. "Every family in this state is going to be able to benefit from the huge revenue generated off of this bonanza."

What he calls his "mega commerce vehicle" will be built without incentives from the state and will instead generate property-tax revenue for Wasatch County and sales-tax and income-tax revenue for the state.

It will take 25 years or so to build out the 8,366-acre town, which can apply for cityhood when it reaches 1,000 residents.

A 25-year commitment to developing the new town will take Sellers right into retirement.

"I'm riding into sunset on a white horse," he said. "I don't think there'll be anything like this ever again."

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E-mail: jdougherty@desnews.com