NEW YORK Hubert de Givenchy expanded into the fragrance business 50 years ago using a famous face as inspiration: his muse, the late Audrey Hepburn.
L'Interdit was the first "celebrity" fragrance, created to honor the friendship between the designer and actress.
The company celebrates its history this season by reintroducing L'Interdit, which is dominated by the scents of jasmine and May rose, along with the house's other classic fragrances, Le De, Givenchy III and Eau de Givenchy for women, and Monsieur, Eau de Vetyver and Xeryus for men.
Now it's commonplace for celebrities to be linked to perfume. Top-tier actresses Hilary Swank, Keira Knightley and Kate Winslet all appear in advertisements, while Gwen Stefani, Sarah Jessica Parker, Jennifer Lopez and Victoria and David Beckham have their own branded fragrances.
Givenchy also launched a new ad campaign for Very Irresistible Givenchy featuring Liv Tyler, who has been the perfume's public face since its creation in 2003.
Tyler says it's a compliment to be asked to follow in the footsteps of a legend like Hepburn. Among the things she admires most about Hepburn were her talent, naturalness and passion for life.
Hepburn's confidence or at least her acceptance of who she was is something Tyler, who calls herself "a real woman," strives for. "She was comfortable in her own skin."
Looking for your smell this season? Here are some new options:
Women:
• Very Michael Kors. This adds citrus, black plum and golden sugar cane to the white floral scent that is Kors' signature. Kors says it captures his essence: "I'm either the most outgoing or the shiest. I'm very casual but at the same time I kind of revere the classic and the traditional. I'm kind of jumpy and curious and, again, it's 'Show me what's new' and 'Show me what's a classic."'
• Bond No. 9 Andy Warhol Silver Factory. This is the first in what will be a series of Warhol collectibles by Bond No. 9, a brand devoted to bottling the smells inspired by New York City. The Warhol lineup will feature his favorite city haunts, beginning with the Silver Factory, more well known as the Factory, where Warhol did his thing.
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