'Life Elevated' ski campaign is set to start this week

Published: Friday, Oct. 5 2007 12:02 a.m. MDT

This year's effort to attract skiers from around the country will start this week.

The $1.9 million advertising campaign will include television, Internet and print spots, and will begin appearing on stations and in publications nationally this week, managing director Leigh von der Esch said in a news release. The campaign continues the "Life Elevated" theme the Utah Office of Tourism started last year.

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