Historic folk art museum reopens

WILLIAMSBURG, Va. — Colonial Williamsburg is more than costumed interpreters in tricorn hats making speeches about revolution or craftsmen demonstrating silversmithing and other trades.

The restored 18th-century capital of Virginia also features the nation's first folk art museum, now in a new, more prominent and roomier home.

The Abby Aldrich Rockefeller Folk Art Museum reopened earlier this year after being closed during a two-year, $6.1 million expansion project that gave it 11 galleries in 11,200 square feet of exhibition space that can be adjusted to mount a wide range of exhibitions.

Its former location had 10,800 square feet of exhibition space divided among small, cutup rooms, making it much less flexible. That Georgian Revival building now houses a spa.

Abby Aldrich Rockefeller, a driving force in the founding of the Museum of Modern Art in New York, was one of the first collectors of folk art. She began buying work from non-academically trained artists in the early 20th century, when folk art was considered beneath collectors' notice, said Ronald L. Hurst, Colonial Williamsburg's vice president for collections and museums.

She gave her 424-piece collection to Colonial Williamsburg in the 1930s. Her husband, John D. Rockefeller Jr., was principal benefactor in the restoration of Colonial Williamsburg, and she saw folk art "as a complement to what was going on here," Hurst said.

Mrs. Rockefeller died in 1948, and her husband built the folk art museum to honor her. It opened in 1957 in what was then a state-of-the-art facility.

Five decades later, change was sorely needed.

The small rooms couldn't accommodate large exhibits and the fluorescent lighting made paintings look washed out. And attendance had fallen as fewer people were willing to make their way to the museum, two blocks away from Colonial Williamsburg's Historic Area, Hurst said.

The new museum was built in what had been a walled outdoor garden adjoining the DeWitt Wallace Decorative Arts Museum, one of Colonial Williamsburg's more popular offerings. The DeWitt museum is close to the Historic Area and to the downtown Williamsburg shopping district, Merchants Square.

The new space has more vibrant paint colors on the walls and better lighting that makes the artworks glow. In one room featuring landscapes and cityscapes, louvers on the windows adjust automatically to retain the ambiance of natural light.