List mania on Meosphere.com

As Greg Poulton explored the Meosphere Web site for the first time, he was amazed at how much he had done during his life.

The 35-year-old investment consultant and father of five has been hooked ever since that first day, charting his experiences through myriad lists the Kaysville-based site has thought up and continues to add.

Meosphere.com, launched in February, has made a business out of lists.

"This is kind of your experience DNA," said chief executive officer and founder Eric Eliason.

The idea is to provide thousands of lists, ranging from "Cars You Drove in High School" to "Hairstyles You've Worn," that allow users to develop an experience profile.

"We want to create an easy way to document who you are and where you've been," Eliason said.

The small Meosphere team, four in the United States, pumps out about one list per day, Eliason said.

People use the lists to chart their history, to compare their travels or adherence to bygone fads with others, and even to get ideas for things they want to experience in the future.

"It certainly contributes to your perception of yourself as far as being a person who has had a great deal of experience in a number of things," Poulton said.

He gets on the site several times a month to check off things he has done that range from the latest episodes of the television show "Lost" he has watched to golf courses on which he has played.

Poulton said looking at the things he has not done on the lists spurs his desire to complete them.

That's just what Eliason, 35, had in mind.

"To have a good Meosphere you have to leave your computer and go do something," he said.

Poulton also sees it as a tool for his own investment consulting business. He wants to use the site to network and to allow possible clients to check out who he is through his profile.

Eliason, a graduate of the University of Pennsylvania, had the idea to develop a Web site of lists while he was an intern in Europe and thinking about how he could track all of the places his daughter, then a baby, had been.

Later, while a consultant for a small Utah business, he got the "bug" to launch his own company. Meosphere is what he decided to do.

The five-month-old site has yet to reach 100,000 users (that's when Meosphere will say how many users it actually has), but Eliason said growth has been "substantial."

The site more than doubled its users in June, Eliason said, growing an average of 40 percent per week during the month. And while growth has been slightly slower this month, it has kept pace.

The site started with a large in-state user base, but now it is gaining nationwide and worldwide popularity with users in all 50 states and in 70 countries.