KSL still king as KSFI stumbles

Published: Friday, June 15 2007 12:04 a.m. MDT

It's apparently a great season for news-and-information radio stations but a terrible time for adult-contemporary music stations.

KSL (AM-1160/FM-102.7) continues to be the top Salt Lake-area station, and KNRS (AM-570) is enjoying its best-ever start to any Arbitron ratings book and is now the second-most-listened-to station. Whatever KNRS is doing, it's working.

However, KSFI ("FM-100") is off to its worst start in any ratings period and has slipped from second to fifth place. Unless this is a one-month ratings fluke, station officials had better look closely at what they are doing. I know that over the past several years, I've been listening less and less to FM-100.3.

This could be the worst single performance by KSFI since at least the 1980s. Since these ratings are based on many weeks' old numbers, KSFI could be low for sometime.

KOSY, another adult contemporary station, also dipped.

KRSP also went up dramatically, and KXRK, KODJ and KJMY all improved.

KBEE and KENZ both continue to slip.

Here are the Arbitron ratings estimates for part one of the "Spring book," ages 12-plus (published June 11):

1. KSL, 8.5 percent audience share

2. KNRS-AM (5.3)

3. (tie) KRSP and KUBL (5.1)

5. KSFI (4.9)

6. KXRK (3.7)

7. KODJ (3.6)

8. KSOP-FM (3.5)

9. (tie) KJMY and KZHT (3.4)

11. KOSY (3.1)

12. (tie) KHTB/KRAR and KUUU (3.0)

14. (tie) KBER and KDUT (2.9)

16. KKAT (2.7)

17. KENZ (2.2)

18. KBEE (2.1)

19. KEGA (2.0)

20. (tie) KBMG and KUDD/KUDE (1.8)

22. KBNZ (1.7)

23. (tie) KFNZ-AM and KXRV (1.2)

25. KJQN (1.1)

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