From Deseret News archives:
Provo Craft keeps pace with trends
Provo Craft has stayed in the hobby game by evolving even faster than the tastes of its customers.
When Robert Workman, now chief executive creative officer, began working at his father's store decades ago, he fell in love with the business and later bought it from his parents. Workman led Provo Craft as it grew into a multimillion-dollar business that for the past two decades has never had an unprofitable year.
About 12 years ago, the company's executives decided to undertake the risky venture of going into the manufacturing business. But they moved ahead, hiring new employees and forging relationships with overseas partners. The move had a huge positive impact on profit margins.
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