From Deseret News archives:

Namifiers unifies promo and IDs

Published: Sunday, June 3, 2007 12:19 a.m. MDT
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Bryan Welton is moving fast, and he shows no signs of slowing down.

The 29-year-old founder, chairman and chief executive officer of Springville-based Namifiers graduated from high school at 16 and, by 21, had graduated from Brigham Young University, served a mission for the LDS Church and gained acceptance to law school.

But he decided to go into business, founding The Name Tag Source in his basement in 2001. Welton figured that, if he could sell quality name tags and lanyards through the Internet, and then deliver those customized products faster than any competitor, he would find success.

Starting with a meager inventory and the bare minimum of equipment needed to get the business going, Welton opened an online store and got to work.

Sticking to the philosophy of accessibility, quality and speed helped the company's reputation spread, as did its offerings of innovative products like the Green Magnet, a reliable and pin-free way to attach a name tag.

The company had grown so much by 2006 that Welton decided to expand into printed T-shirts and sweatshirts, vinyl banners, custom stickers, acrylic signs, campaign buttons, promotional giveaways and embroidery.

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That meant he needed to change the name of the company, which became Namifiers and adopted the slogan, "Unify. Simplify. Namify."

Welton's new goal is to be the one-stop manufacturer that can print, engrave, hot-stamp, deboss or embroider any object for any customer, anywhere in the world.

Ambitious? Perhaps. But Welton doesn't plan to stop until he gets there.

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