From Deseret News archives:

Firstline brings security to masses

Published: Sunday, June 3, 2007 12:19 a.m. MDT
 |  E-MAIL | PRINT | FONT + - 
Trevor Keyes and Wright Thurston found a new way to meet an old need.

The home-security business has been around for more than 100 years, with companies offering various types of security to mainly affluent clients. But until Keyes and Thurston founded Orem-based Firstline Security, few had offered home security that is both effective and affordable to nearly everyone, thanks to a direct-sales method that cuts out the middleman.

Keyes and Thurston, who met when both were up-and-coming young managers at a cell phone company, built a direct-sales force made up mainly of college students who work summers in cities around the country.

They extensively trained their salespeople and handsomely rewarded their successes: some workers made more than $100,000 in one summer, paying for their entire college educations. And they paid for all of this using credit cards until they could adopt more traditional practices.

One of the company's current sales and recruiting methods involves a reality television series, set to run on national TV in 2008. The show will focus on Firstline's 2,000 sales reps to find "the next entrepreneurial prodigy" and award that winner $1 million.

Recent comments

HOLA SOY ALBERTO ROJAS ME DA GUSTO TU EXITO

HOLA TREVOR | Nov. 29, 2008 at 6:32 p.m.

Image

Wright Thurston

previousnext

Latest comments

Hall's legacy measured today

Can someone please tell me which top 10 team Max has won? I hope the Jeff...

Obama and GOP differ over job aid

The old recipie for good economy is to just cut taxes to spur investment and...

Letters: Respectful gesture

Respect? Why show respect for another human being who's opinions and...

The problem is, Sarah Palin ist not a competent politician. She begs to be...

BYU's old uniforms?

Please do tell which of his facts were stupid? Your best ever got smocked at...

Korver's return hits snag

Honestly. Kyle cannot be moved with the contract. I would rather see CJ<...

So many conclusions, based on false assumptions, so many haters, with...

Jazz share in win over Bulls

If Carlos continues to play like this instead of hearing "boo" at ESA, maybe...

BYU's old uniforms?

With all that tradition they can't seem to compete on the national stage....

A.I. return would not surprise

Hint: You notice (like I predicted) no mention of any Jazz interest in...

Advertisements