From Deseret News archives:
Retailers ought to jettison rebates
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I have to ask ... why not just reduce the price?
I know the answer ... then everyone would get the lower price.
And retailers don't want that. Instead they want to give the illusion of a lower price knowing only a small fraction of consumers will really get it.
Kudos to Best Buy and Office Max for getting rid of the practice.
WEEKLY WEB WONDER: Head to Cnet news at news.com.com for the latest in tech news and events.
James Derk is co-owner of CyberDads, a computer repair company, and a computer columnist for Scripps Howard News Service. His e-mail address is jim@cyberdads.com.
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