From Deseret News archives:

Spring/summer Utah tourism ad campaign

Published: Friday, March 16, 2007 12:30 a.m. MDT

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Cost: More than $3.4 million

Timing: March 19 through August

Creator: Struck Communications

Expectation: 198.3 million advertising "impressions"

TV ads: Local stations in Denver and Los Angeles; cable TV on Discovery, National Geographic, A&E, History channel, Travel Channel, Bravo, TLC and Versus

Magazine ads: New York Times Magazine, Outside, National Geographic Adventure, Food&Wine, Metropolitan Home, Sunset, Mountain Living and Delta Sky

Online ads: American Park Network, AwayNetwork, Condenet, TripAdvisor, Weather and Yahoo

Newspaper ads: 20-page insert in more than 1 million newspapers in Los Angeles, San Jose, San Francisco, Las Vegas, Phoenix and Denver

Other ads: Trailer wraps on 24 C.R. England trucks

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