From Deseret News archives:
E-Trade lets customers buy, sell stock traded on global exchanges
The pilot project, which begins with 1,000 E-Trade customers this week, allows them to buy, hold and sell stocks in Canada, France, Germany, Hong Kong, Japan and Britain. The rollout is expected to take two months before all customers have access, and could one day expand to 42 international markets.
The launch unlocks thousands of stocks previously unavailable to online traders, and pressures top rivals Charles Schwab Corp. and TD Ameritrade Holding Corp. to make similar moves. It also comes as stock exchanges in Asia have bounced to unprecedented highs and far outpaced Western markets.
"Nobody can deny the world is becoming more interconnected, a more global community," said President and Chief Operating Officer Jarrett Lilien in an interview. "I think our competition is going to have to follow. This is going to be a fundamental part of investing."
Previously, retail investors who wanted to buy foreign stocks that were not listed on U.S. exchanges as American Depositary Receipts had to call brokers and accept commission fees that topped $100. E-Trade will charge a $20 commission, and also give customers the ability to move U.S. dollar accounts into foreign currencies.
The ability to keep the commission low is because E-Trade already has operations set up in 15 countries where customers have access to both local and U.S. stocks. This international network means E-Trade doesn't have to pay a third-party to execute transactions because it is already doing so as a licensed broker in these countries.
The E-Trade commission for cross-border transactions is higher than what U.S. online brokers charge for domestic trades. There has been a major price war in the past few years among discount brokerages and banks that offer online trading.
Wells Fargo & Co. announced earlier this month it will offer up to 100 free online trades a year to customers with at least $25,000 in balances at the bank. Most of the online brokerages charge under $13 for most trades.
"Schwab and Ameritrade pulled back their international efforts since the (dot-com) bubble burst, so it really is E-Trade being dominant in that space," said Richard Repetto, an analyst with Sandler O'Neill & Partners. "I'm not sure if it transforms the business, but it helps them."
