KSL still No. 1 in ratings

KSL radio (AM-1160/FM-102.7) went down almost a full percentage in the latest Arbitron ratings but still held onto the top spot for the fall book.

KSL had a 7.7 percent audience share for all ages, 12-plus, while sister station KSFI ("FM-100") increased almost a full point to maintain second place at 7.5 percent.

KUBL (FM-93.3) rose to its highest audience in more than a year with 6.1 percent share, to move into third ahead of KXRK ("X-96") at 5.7 percent.

One trend here is that the Salt Lake radio market now has two of the top five stations doing news/information/talk. That may be the most expensive format for a station to do, but it's paying off for KSL and KNRS.

Basically, KNRS-AM, KBER, KBEE and KKAT were among the stations going up, while KSOP-FM, KEGA, KODJ, KJMY and KDYL were in the downward group.

Here's a quick-read list of all the basic ratings for the fall of 2006:

1. KSL, (7.7 percent)

2. KSFI (7.5)

3. KUBL (6.1)

4, KXRK (5.7)

5. KNRS-AM (4.2)

6. KUUU/KTCE (4.1)

7. KZHT (3.7)

8. (tie) KOSY, KRSP and KSOP-FM (3.6)

11. KBER (3.2)

12. KODJ (3.0)

13. KJMY (2.8)

14. KENZ (2.6)

15. (tie) KBEE, KDUT and KHTB/KRAR (2.4)

18. KKAT (2.3)

19. KBMG (2.1)

20. KBZN (1/9)

21. KEGA (1.2)

22. KXRV (1.0)

23. (tie) KJQN and KZNS/KOVO-AM (0.9)

25. (tie) KFNZ-AM, KLO-AM. KOAY, KUDD/KUDE and KYMV (0.8)

30. KDYL-AM (0.7)