UCN Inc. plans to acquire Echo survey business

Salt Lake-based UCN Inc. said Thursday it will acquire a call center survey and analysis business operated under the name of Echo from BenchmarkPortal for $4.5 million in UCN stock and $500,000 cash.

The business includes a customer base; an automated survey and analysis product; and related sales, marketing and technical staff.

Additional earn-out money could be paid if the Echo product reaches certain revenue goals. Up to $2 million could be paid based on existing customer recurring revenue retention over three years. Up to $7 million could be paid if significant new customer recurring revenue targets are achieved over the next four years.

The transaction could close during the first quarter.