From Deseret News archives:
Results of Utah's tourism advertising campaign
Overall number of households recalling the Utah ads: 2.5 million, or 32.8 percent of overall households in the three markets
Overall cost to reach an "aware" household: 88 cents (80 cents for TV, 70 cents for print)
Overall percentage of households that gathered more information about Utah: 30.7 percent among those recalling the ads, 14.7 percent among those that did not
Likelihood of visiting Utah: 15.2 percent among those that recalled seeing the ads, 9.8 percent among those that did not
Source: Strategic Marketing & Research Inc.
Comments
- Who is Oprah's heir apparent? 11:39 a.m.
- Florida No. 1, TCU 4 in AP Top 25 11:34 a.m.
- Fed under fire, public anger mounts 11:28 a.m.
- No quagga mussels at Bear Lake 11:27 a.m.
- Former health chief: Ignore guideline 11:11 a.m.
- Sen. moderates frustrate other Dems 10:57 a.m.
- Yellowstone grizzly deaths down 10:52 a.m.
- Atheist groups flourish on campuses 10:37 a.m.
- Griffin edges Ortiz in split decision 10:26 a.m.
- China mine disaster recounted 10:02 a.m.
- Glenn Beck to enter politics?
- BYU records with win
- Police link alcohol to murder
- Jazz outlast Pistons in overtime
- Utah Utes whip SDSU
- Cougars turn focus to dreaded rivals
- Former BYU professor remembered
- Y. coach Hill up for Portland State job
- Cougars put the fun back in football
- Kirilenko heating up for the Jazz
- Buttars wants to limit gay rights laws
194 - Palin plans tour stop in Utah173
- Glenn Beck to enter politics?163
- Palin's book shows she's unqualified122
- BYU records with win114
- Officer cleared in Cardall Taser case103
- BYU cuts Women's Research Inst.100
- Jazz finally win in San Antonio98
- Utes knock off rival Aggies93
- Huntsman pleased with Obama87
There's a lot of reason to leave your plastic home as you shop:
I don't pretend to be an expert on global warming. I've met with...
Latest comments
Late in the 4th quarter BYU will score yet another TD against an overrated...
Locke is Terrible!!!!!!!! It's TV or nothing for me. I hope Sloan continues...
staying and not leaving for the BC$ schools
I just hope KWhitt stays around another year or two, but after all the rumors...
This Temple will be a great benefit to the LDS in that region and to the...
Coaches Poll TCU 4 BYU 15 Utah 19 Come on Saturday, can't wait for...
Thank you Senators!! Someone - at least 37 of you - has some sense. I will...
If this happens and Beck remains at Faux News, all America will know that he...
I grew up LDS in the Cleveland area. It really was a unique place to be,...
Nothing good comes out of animal testing laboratories unless you believe in...
You can be the first to comment on this story.