From Deseret News archives:

What is The mtn.?

Published: Tuesday, Sept. 19, 2006 10:55 p.m. MDT
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The mtn., launched on Sept. 1, is the first channel dedicated exclusively to a collegiate athletic conference. The channel was conceived by College Sports Television and the Mountain West Conference. It has exclusive television rights for most MWC football games, including BYU and University of Utah games, as well as competitions in a variety of other sports.

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