Crowell ad agency earns silver award, is a finalist

Crowell Advertising, Marketing and PR recently received a Silver Award at the 23rd Annual Healthcare Advertising Awards for outstanding work on the state of Utah's UCare Caregiver Campaign.

The "I'm a Caregiver" campaign was named as one of the top health-care ad campaigns in the country. Crowell's work — including a poster, TV and radio spot — was honored in the Healthcare Institute (Non-Hospital) category.

Awards were presented in 30 categories and based on creativity, marketing execution and impact of message.

Crowell's TRUTH campaign public service message also recently was named a finalist in the national Radio-Mercury Awards. Crowell developed the "Answering Machine" ad in 2005 for the Utah Department of Health's Tobacco Prevention and Control Program. It is a finalist in the public service category and is among 74 finalists in the radio advertising award program.