From Deseret News archives:
Keep UDOT ads coming
Was the campaign a flop?
That's the unprovable negative.
Without the ads, who can say the number of deaths wouldn't have been greater? And if the ads kept just one person from being reckless and losing his life, the money wasn't a waste. There is no way to know how many lives have been saved by the ads, only how many have been lost on the roads.
When it comes to safety issues, education will always be a key component whether it's automobile safety, food safety, water safety or fire safety. Because the highway death toll figures didn't play out as hoped is no reason to be discouraged. Utah must simply double its efforts to be more effective. The word is getting out. It simply needs to get out farther and louder.
Utahns can help by not only being more careful when riding and walking, but by passing the word along. As of today, only three states have initiatives similar to UDOT's "Zero Fatalities." The department wants the one here to not only continue, but to expand.
We're on board.
We encourage other Utahns to jump on board as well.
Comments
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