From Deseret News archives:
What works and what doesn't in America
OK, boys and girls, we just finished our midterm exams (a k a primary elections) and now we need to assess what we have learned. These lessons will be helpful for final examination (a k a general election) in November. Please follow along:
Single-issue campaigns don't work.
Pignanelli: John Jacob most assuredly did not want to be tagged as a single-issue candidate, but events in Washington, D.C., and across the country pushed him, and the 3rd Congressional District primary, into this category. While immigration registers as a major problem in polls, it rarely is the sole dynamic that can elevate, or destroy, a candidate. Individuals can only succeed with single-issue campaigns if the matter is deeply personal or very local (i.e. a hated tax or development). Unless one is in a border state or there is massive job insecurity, immigration does not drive citizens to the polls. Indeed, this primary suffered a low voter turnout.
Re-election campaigns should begin immediately after Election Day, not after filing deadline.
Comments
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