From Deseret News archives:
'Shared Values' lift Redmond Minerals
Or, in this case, new depths, as the company's pink and red mineral salts, produced from underground mines, have gone from being a livestock supplement to an award-winning natural culinary salt, Real Salt; a high-performance de-icing product; and even "Trophy Rock," a salt supplement that enhances antler growth.
Roberts took over Redmond Minerals after the company had seen five years of flat sales. But Roberts liked what he saw: a dedicated rural work force, a good company culture and a product with tons of potential.
Roberts solidified the company's culture with a statement of "shared values," including such "basic beliefs" as:
-
"People are basically good and desire to contribute."
"Each person has a meaningful contribution to make."
"It's OK not to have all the answers."
"People love to learn."
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