Omniture shaped by customer comfort

Josh James and John Pestana have run a Web development agency and a firm that provided small-business owners with the ability to track visits to their Web sites via the Internet.

Their company, now Omniture, has been through several iterations, but each has been guided by what James and Pestana call the "JP Interactive Way" — a total commitment to customer satisfaction that has led Orem-based Omniture to strong revenue growth, continual adding of new clients and a place at the forefront of the Web analytics industry.

Though they run a high-tech business, James and Pestana have always had a low-tech goal: putting information and control in the hands of their customers. Such giants of American business as eBay, AOL and Wal-Mart use Omniture's subscription-based products, along with hundreds of others attracted by the company's customized offerings and customer service.

But a lighter side balances the company's hard-driving culture. Each of the boardrooms at Omniture headquarters is named for an Adam Sandler movie, and the second floor boasts a large room used for electronic gaming.

The company also shows its lighter side each Halloween with an elaborate party, as in 2005 when the executive wing was transformed into a candy store and Willy Wonka and Oompa Loompas put in an appearance.