Tahitian Noni will cut 130 jobs in Provo

Tahitian Noni International said Thursday it has cut 130 jobs from its Provo roster as part of a restructuring plan, which it says will get products and services closer to people in the company's expanding markets.

The company, which taps the noni plant to make drinks, beauty, weight management and nutritional products, said the restructuring plan was effective Thursday and affected employees have been informed.

Tahitian Noni employs about 1,600 people worldwide, including 846 at its Provo headquarters. All 130 cuts were at its home facility, and duties will be shifted to existing staff in the field or handled on the company's Web site, according to Tahitian Noni Vice President Shon Whitney.

"Companies from time to time will move from a more central model to a more regionalized model," Whitney said. "We've been in a more centralized model, but have found as we've continued to grow and expand that we need a different model."

Historically, Tahitian Noni's international support has been handled from Utah, Whitney said. By putting the products and support in the hands of people on the ground in the company's various markets, Tahitian Noni will reduce redundancies and better ensure that "local markets have staff available to grow the business and offer better services to customers," the company stated.

Tahitian Noni, founded in 1995, is now in 73 markets, Whitney said, from Japan and Taiwan to Los Angeles and Houston. The company operates manufacturing facilities in the United States, Tahiti, Japan and China.

In 2005, Tahitian Noni had more than $530 million in revenue worldwide. Last week, the privately held company reported record sales in the first quarter of 2006.

"We just finished the largest quarter in company history, with growth in the U.S. of over 20 percent" in the first quarter, Whitney said. "This (restructuring) really is a move to focus more resources on our key markets around the world, including the U.S."

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