From Deseret News archives:
Panel to study plan for TRAX expansion
Utah Attorney General Mark Shurtleff and 19 other state attorneys general are asking the Federal Trade Commission to collect information from alcohol advertisers about marketing, sales and the alcohol industry's self-imposed regulatory codes.
"We believe the current industry standard overexposes youth to alcohol advertising and think this is unacceptable," Shurtleff said.
Information collected will include the amount of money spent on advertising and where it is spent, such as on the radio, TV commercials or in bars and on college campuses. Current standards require the alcohol industry to place advertising only where 70 percent or more of the audience is 21 or older. Shurtleff said such standards are being overlooked.









