From Deseret News archives:
Recruit pursuit: Schools must give student data to military
"I have no idea," he says.
Actually, they obtained it from his school by order of Congress. When it passed the No Child Left Behind Act to improve education, Congress required schools to provide student data to military recruiters, unless parents choose to "opt out."
Did Jensen know about that law, or that he could opt out?
"No," he says. "It kind of bothers me."
It is one of many little-known tricks of the trade that military recruiters have in their arsenal to persuade young people to join today's all-volunteer military, a job that recruiters acknowledge is harder as America continues extended conflict in Iraq.
Other tools many of which are revealed through recruiting manuals obtained by the Deseret Morning News through the Freedom of Information Act include building favor with influential educators by taking them on trips nationwide to military bases or offering lunch or breakfast meetings, not to mention regular doughnuts for school faculty.
Recruiters also recruit students to help recruit other students.
They utilize federal laws that require schools to give them access to campus. They distribute there countless pens, folders, T-shirts, key chains and other freebies to help start conversations. They prioritize schools according to how supportive they are and visit highest-priority schools monthly or even weekly.
All of that, recruiters say, is essential to enlist the number of defenders the nation needs while still avoiding a draft that could force young people into the military against their wishes.
Maj. David P. Bradney, commander of the Marines' Salt Lake City recruiting station, said recruiters don't even want to utter the word "draft."
"Nobody likes to say that word, because it is an ugly word," he said. "It's an ugly word for all military services. And it should be a word that we stay away from in a very democratic society."
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