"I think W Communications bombed in their attempt and wasted time and money," Rhoades wrote. "The logo and slogan don't make me want to jump to my feet and elevate my life."

Garr Ovard of Sandy suggested the state would have done better by offering $50 to "any high school kid who could come up with a catchy slogan."

"To me, the words are vacuous and virtually meaningless. Why did someone pay an advertising agency big bucks for such drivel?" said David Timmins of Brighton.

A few respondents found fault with the lettering used in the official brand. A few found the letter "U" in "Utah" to be either "stylized" or "weird" but nonetheless distracting.

"I really like the new tag line, but think the state's name in the logo could be presented in a more exciting font that better reflects the energy of the new brand," wrote Philip Jensen of American Fork.

"I think I like it. It's not an easy catchy phrase to say, but it's OK," wrote Sharla Allen of Magna.

Allen, however, was confused by what she called the "twin towers" on the side of the new stickers, wondering if it represented the church office building or the Wasatch Mountains. "If it's suppose to be the letter 'U,' why doesn't it look like the one in 'Utah'? If I got one of those stickers, I would cut that part off," Allen wrote.

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E-mail: bwallace@desnews.com