Tell us your opinion of new state branding

Does "Utah: Life Elevated" make you high on the state? Or does it represent a new low in tourism branding?

Send us a couple of sentences with your reaction to the new brand, and early next week we will let readers know how the campaign is going over with Utahns. Submit your comments through Friday by e-mail to bwallace@desnews.com and be sure to include your name, city and telephone number.

Keep in mind that the ad campaign will be targeted to out-of-staters. Examples of some of the logos and a print ad are online at travel.utah.gov/logoguidelines/utahlogo.htm.