Farley's photo to appear on drug-treatment billboard

Chris Farley, the funnyman who died more than eight years ago of a drug overdose, is making an appearance — on billboards that advertise treatment for drug and alcohol addiction.

The outdoor ads — the first major commercial use of his image approved by his family — feature a photo of the smiling, famously bloated comic with the slogan, "It wasn't all his fault." The ads tout a new addiction treatment from Hythiam Inc.

The first billboard will appear Monday near the Chateau Marmont on Sunset Boulevard in Los Angeles, the hotel where Farley's idol, comedian John Belushi, died of a drug overdose in 1982.

Farley — whose wild antics on "Saturday Night Live" earned him comparisons to Belushi, another veteran of the show — died Dec. 18, 1997, in Chicago of an accidental overdose of morphine and cocaine. He was 33.