• Die cuts: These fancy shapes, letters and figures are popular. But the latest trend seems to be do-it-yourself die cuts. Provo Craft's Cricut is a personal electronic cutting system that includes a keyboard so you can type in letters you want to cut — in any size from 1 inch to 5 1/2 inches. It also works with cartridges that offer a variety of design. "One cartridge, a thousand possibilities," says Mathias. "It's very popular."

• Digital: Lasting Impressions, a company based in Woods Cross, introduced MemoryMixer at the crafts show. It's the "first truly digital scrapbooking product," says Kerry Hill, company founder and CEO. "Consider that 26 million digital cameras were sold last year. Not all those belong to scrapbookers, of course, but we think that for every traditional scrapbooker, there are five individuals who would become scrapbookers if given a real digital alternative."

Current digital scrapbooking products are either too limited — forcing people to use given templates with few options — or are too complex, requiring difficult training, she said.

MemoryMixer allows people to "combine digital video, digital sound, digital photos, computer graphics, typewritten text and narration capabilities into a multimedia experience. Users can scan in memorabilia, such as report cards, diplomas, ticket stubs or a child's drawing. And there are multiple output options that include DVD, CD, hardbound book and traditional print.

"The printing is good quality — and you don't have to have your own printer. You can send them electronically to a photo place," said Hill.

4. Texture. When it comes to embellishments and stickers, texture seems to be the operative word.

Chip board is one of the hottest materials for letters and shapes, says Lenita Thompson of Richfield-based Pressed Petals. "Our Chip Chatter line of self-adhesive alphabets, flowers and geometric shapes has been very popular here." Pressed Petals is also known for its real-flower embellishments. "And we've introduced a new line called Monday's Metals that's getting a lot of interest." These are self-adhesive, embossed and antiqued tin pieces with words and figures.

New at Making Memories are velvet alphabet stickers. All My Memories, in Draper, has a line of linen stickers. Just Jinger, from Sandy, has Sweet Stitches that feature self-adhesive, stitched fabric designs.

SEI, in Logan, has a new line of velvet iron-on stickers. "We've tried to get people to try iron-ons for years," said Lynette Anderson. "Now, we're to the point where every kind of material is being used, and people are more open to the idea."