From Deseret News archives:
Would 2 theaters rejuvenate downtown?
Renovation, new venue proposed by consultants
The two theaters would anchor a downtown arts district stretching from the Rose Wagner Performing Arts Center on 300 South to Abravanel Hall on South Temple. Chicago-based HVS Consultants said that would create more nightlife and a selling point for the city.
Salt Lake City has "a real potential to be an example in how to include (theaters) in the larger planning process downtown," consultant Hans Detlefsen said during Tuesday's council meeting. "We usually get hired to look at one building."
The potential additions to downtown would come from a 800- to 1,400-seat theater possibly a renovated Utah Theatre on Main Street and a new 2,400-seat theater that could host first-run Broadway musicals and larger crowds for ballet and opera shows. It is not known where the larger theater would be built.
Detlefsen and his colleague Thomas Hazinski, who looked at education and incomes of Salt Lake residents and others who lived within 50 miles of the city, determined that a high demand for classical music and musical theater would support two new stages.
Adding those two theaters would come with a price tag, either for the city or the county, which manages Capitol Theatre, home of Utah Opera and Ballet West. The smaller of the two new theaters would cost between $130,000 and $150,000 to operate each year, which doesn't take into account the initial cost of renovating the Utah Theatre. The larger theater likely would pay for itself and make around $300,000 a year, said Dave Oka, executive director of the Salt Lake City Redevelopment Agency.
"Ballet and opera almost never make money," Oka said. "But it becomes a quality-of-life issue: Do you want museums and ballet that add to the quality of life?"
A past estimate from Daniel Coffey, another consultant who worked on the study, said that converting the Utah Theatre into a 2,500-seat auditorium as owner Howa Construction had planned would cost around $63 million. Altering it to the smaller 800- to 1,400-seat theater would cost around $30 million, Coffey told the City Council in December.
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