Ads will fuel underage drinking

The Super Bowl will again deliver the largest youth TV audience of the year to the country's top beer seller, Anheuser-Busch. Ads for Budweiser and Bud Light will reach more than 25 million underage viewers, including 7 million under age 12.

A recent University of Connecticut study confirmed that the more young people are exposed to alcohol advertising, the more likely that are to drink. By running more ads during the Super Bowl than any other advertiser, Anheuser-Busch will once again recklessly fuel our nation's underage drinking epidemic. While the brewer's use of humor is likely to delight, exposing kids to beer ads is no laughing matter.

George J. Van Komen

Alcohol Policy Coalition

Salt Lake City