KISS bassist Gene Simmons promoting Indy racing

Don't be surprised to find a checkered flag soon amid the black-and-white KISS face paint of tongue-wagging bassist Gene Simmons.

Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League, the open-wheeled circuit announced.

The promotion campaign features an 91-second anthem called "I Am Indy" sung by Simmons.

The lyrics, which repeat the song's title "I Am Indy," preach about individuality and top-speed performance: " I am everything I want / I have everything I need / I know exactly what to do / 'cuz I am Indy."