From Deseret News archives:
UTA to test contactless payment card system
The Utah Transit Authority thinks it has a solution: A high-tech, "contactless" payment card. Instead of searching for cash, all you need to do is wave the card by a digital reader and board the bus or train.
The cards could be pre-pay or used like a credit card.
Come January, UTA will begin seeking bids from companies to design a program using contactless fare collection. The agency hopes to implement a pilot program on its 40 ski buses next winter. If successful, UTA's entire fare system could become electronic, perhaps by late 2008.
"This is about convenience for the customer, ease of payment," said Clair Fiet, UTA's chief technology officer. "In theory, gone are the lines at ticket vending machines."
At first glance, moving to a contactless fare system seems advantageous. For one, it would allow UTA to track passengers and adjust fares according to the distance they ride.
Two, the system could be adjusted to accept contactless credit cards.
"That is the ideal," he said. "We are not a collection agency whatsoever. Our core business is to give people transportation options."
For the security-conscious, Fiet offers this assurance: UTA wouldn't have access to their personal information. They don't want it. Let the credit card companies handle that data, he said.
"It's the intention of UTA to proactively protect privacy in every stage of the fare collection process," he said. "That's number one on our priority list as we look into new systems."
But the agency does want to know where and how you ride and contactless cards could make gathering that information easier. UTA spokesman Justin Jones says knowing the habits of riders will allow the transit agency to "more equitably" set ticket prices based on distance traveled. If you ride a short distance, the fare is less. If you ride a long distance, the fare is more.
In general, low-income riders travel shorter distances. With UTA's current fare system, these riders pay the same amount as riders who travel longer distances.
Elizabeth Matthews, a low-income advocate at the Crossroads Urban Center in Salt Lake City, said she supports a distance-based fare system but would have to see what UTA is proposing with the contactless payment system.
Comments
- Kansas' Secret Santa gives away $ 1:24 a.m.
- 75 hostages seized in Phillippines 1:24 a.m.
- Gates: US to be Afghan partner 1:23 a.m.
- Al-Qaida claims credit for blasts 1:23 a.m.
- Utah Utes campus briefs 12:39 a.m.
- SUU campus briefs 12:37 a.m.
- Westminster campus briefs 12:35 a.m.
- Y.'s Bauman receives award 12:33 a.m.
- BYU campus briefs 12:30 a.m.
- Utah Jazz: Game at a glance 12:12 a.m.
- Hot Rod behind mic for Lakers
- Cougars use depth to beat ASU
- Max Hall wants to look ahead
- Panel passes BCS playoff bill
- Non-BCS schools not given fair shot
- Psychologist: Mitchell schizophrenic
- Crash landing next to I-15
- Palin signs books, chats with fans
- Snow brings big chill
- Jazz go up against 'the best'
- Letters: Global warming a lie
229 - TCU to play Boise in Fiesta Bowl
206 - BYU football: Bronco weighs in on Hall
184 - Cougars going back to Vegas
150 - Utah/BYU rivalry can be more civil
147 - Andersen apologizes for Jordan hoax
138 - Max Hall wants to look ahead
119 - Revive full food tax?
100 - Yet again, we learn BCS is a big joke
94 - Palin signs books, chats with fans
94
Love him or hate him, Utah Sen. Orrin Hatch knows how to get attention.
My wife Lisa and I would prefer never to argue. But that's not going to...
For the latest news in the health care debate and how it affects you...
Top 5 Players in minutes played: Utah 1 Fr, 2 Jr, 2 Sr Jr Carlon Brown...
Yep "self righteous" if the rest of us who don't rubber neck left, you would...
Thank you for keeping the team here for all of these years, and for always...
of misery, inconsistency, road games losses and of course, NO TITLE ! Long...
Glad to hear about Matt and the others who demonstrate you can play at a high...
I guess they forgot that God made clothes for Adam and Eve and that was...
and good luck.
There is an inherent problem in any rating system -- it takes into account...
Give Phillips some credit. He was 5/5 in field goals in the YBU game, and the...
Mr. Bender's kind of thinking doesn't even acknowledge that the world is...



You can be the first to comment on this story.