A Web site for a development in Eagle Mountain boasted that the area had a small number of black residents.
The Web site of homebuilder Bigg Homes said, "Black race population percentage significantly below state average," with the "significantly below" in bold.
David Adams, co-owner of Bigg Homes, removed the racial information from the site after being contacted by a Salt Lake newspaper on Thursday.
"We apologize if that offended anybody. It wasn't our intention," he said. "Frankly, it is offensive to me, too."
Adams said the information didn't come from his company. He said a Web designer contracted to build the Bigg Homes site copied information from another Internet address.
"We noticed it immediately," Adams said. "We asked him to remove it."
That was two months ago.
"It wasn't done. It's done now," he said.
The information came from www.city-data.com. The site listed a number of comparisons between Eagle Mountain and the rest of the state, including median age, renting percentage and population density. The words "significantly below" were bolded in each of the comparisons.
Adams said he is considering firing the Web designer, whom he would not identify. Friday, an Equal Housing Provider logo was on the Bigg Homes Web site.
"All persons will be treated fairly and equally without regard to race, color, religion, sex, familial status, disability, origin or source of income," the message beneath the logo read.
Michael Styles, director of the Utah Office of Black Affairs, said he thinks Bigg needs to issue a formal apology.
"I don't think taking it off the Web site is showing remorse," he said. "To me, it's just saddening . . . it hurts us as a community, not just as a black community, but as an ethnic community it hurts us."
Styles added the state has made great strides in embracing diversity by taking in Katrina evacuees, and he hopes this incident will not damage those efforts.
"People who want to come here to our beautiful state now become disenchanted," he said. "(This site) promotes steroetypes of Utah not being an inclusive state."
Jeannetta Williams, president of the National Association for the Advancement of Colored People's Salt Lake Branch, said Bigg's act was "appalling."
"I could not believe it was innocently done," she said. "It was a blatant act of discrimination, and the NAACP will be looking into it."
A phone call made Friday to Bigg Homes seeking additional comment was not returned.
Bigg Homes, a division of EM Holdings, had its grand opening on Oct. 1 and has since sold 60 houses that are still under construction.
Chris Hillman, Eagle Mountain city manager, said the city has had few dealings with Bigg Homes. He said Eagle Mountain encourages diversity through city events like the annual Pony Express Days.
"The city actively promotes multi-nationalism and multi-culturalism any way it can," he said.
Black residents in Eagle Mountain, as in the rest of Utah, are a very small portion of the population. The 2000 Census put Eagle Mountain's black population at 0.6 percent and Utah as a whole at about 1.3 percent in 2004 Census estimates.