Densley believes that for cities to function properly, the business community must be aware of — and active in — the political realm.

"From a business perspective, we have a saying that, 'If you're in business, you're in politics,' " he said. "You really need to be involved with those making decisions in your behalf."

But it's not just the business world that needs to pay attention to local elections. All residents use public utilities and drive city roads. Most Utahns also have children or other family members who have attended public schools or colleges.

"It's important that people know who is making the decisions," said Sharon Walkington, one of the leaders of League of Women Voters of Salt Lake. "The local elections are important to our everyday lifestyle — where we live and how we live."

Although the bigger, more competitive races usually generate more publicity, that doesn't mean voters should ignore the smaller races, Walkington said.

In the primary election in October, Utah County had dismal voter turnout numbers, with the two largest cities, Provo and Orem, logging 7 percent and 5.5 percent, respectively. The city with the most active voters: Genola with 47 percent.

Why aren't people voting? There are a handful of reasons, says Utah Sen. Curt Bramble, R-Provo.

There's the all-is-well syndrome that leaves people thinking that because things are going well, they don't need to get involved. Or maybe it's apathy from people who think their vote doesn't matter. Bramble also questioned if the media are doing enough to focus on the local issues and candidates.

But becoming informed isn't always easy.

"It takes an effort to be a responsible citizen," Bramble said. Individuals need to research the issues and decide which candidates would best fit the positions.

And if there's a collective effort coming from schools, parents and peers, children will develop a greater understanding of the governmental process, teens will see the importance of voting and older residents will be reminded of their civic duty.

Then, when residents cast their votes, they will understand that their one voice really can make a difference, Bramble said.

"We're celebrating Rosa Parks and her contribution to the American culture, society," he said. "She was one voice, one person and a very humble unassuming woman at that, and she changed history in a very positive way. That's a message that our kids have got to hear."

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