Her son proudly wears a pink baseball cap to school, while dozens of friends and relatives including men who resemble burly linebackers wear white T-shirts emblazoned with a giant pink "L."
The L stands for Lisa Hoj and "Lisa's Warriors," as her friends call themselves, friends who are determined to help the 35-year-old Holladay woman beat breast cancer.
This Saturday, you'll find the group at Salt Lake City's Sugarhouse Park, running and walking in the annual Walk for Hope, a 5K race to benefit breast cancer research.
Last year, just a few weeks after Lisa was diagnosed with stage four incurable cancer, Lisa's Warriors quickly put together a pile of pink T-shirts to fit everyone from XXS infants to XXL grandfathers, then surprised Lisa by showing up 80 strong to push her around the park in a wheelchair.
This year, Lisa will walk the course on her own, grateful to have survived her first year battling the disease. "I can't lose hope I'm feeling good right now," she says, unraveling her purple silk head scarf to show off the fuzzy hair growth that's coming back after chemotherapy.
"There's no chance I can be cured, but I'm hoping to manage the cancer like a chronic illness. I want to live and thrive with it. As you can see, I have a terrific support group to see me through."
Happy to share her story, Lisa joined me and four of her "warriors" for a Free Lunch of take-out lasagna, salad and bread sticks at her friend Melissa Rideout's Holladay home.
A mother of three children age 3 to 9, "I have a lot of reasons to keep fighting," she says. "I have a hat with a ribbon on it for each year that I've made it. Right now, there's only one ribbon. But I want to fill that hat up."
Lisa was 30 when she first found a small lump in her right breast and visited two doctors to have it checked out. Both told her that there was nothing to fear it was simply fibrocystic breast tissue. There was no need for a mammogram. She was too young, they said, to worry about breast cancer.
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