"I don't know why it's such a mystery to people out in L.A.," he said, referring to movie makers. "You make a product that's acceptable to kids age 4 to 90 years old. It's something that revolves around being good to friends and being good to family."

The feel-good theme and lovable characters are what made the movie a success.

"It's fun to watch in this day of war and peril. It's all about people loving each other. And I think ultimately, that's what it comes down to. . . . You can only make so many movies about killing people and the different ways to kill people. There's so much death in movies now. But the overall consensus of people throughout middle America is they want movies that are fun, where people get along or work out differences to bring about a good result."

To view the Utah State Fair ads, visit utahstatefair.com under "Napoleon's Sweet Ads."

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The 150th Utah State Fair radio advertisements, featuring Napoleon Dynamite and his best friend Pedro, have generated national media attention. Here are transcripts from all five radio spots, available at utahstatefair.com.

Radio spot 1:

Napoleon Dynamite: This is Napoleon Dynamite speaking and his best friend Pedro.

Pedro: Hello everyone.

Napoleon Dynamite: Do you like fun? If yes, then visit the Utah State Fair for tons of spellbinding events. Like rodeos, demolition derbies, ultimate fighting...

Pedro: Are there ninjas?

Napoleon Dynamite: Heck yes! Ninjas are all around us, practicing their deadly art of invisibility. Why else do you think I constructed this killer pair of nunchucks?

Pedro: Those are corndogs on some string.

Napoleon Dynamite: Yeah, but the dang ninjas don't know that.

*music*

Pedro: Hey Napoleon, are there ninjas even in the rest room?

Napoleon Dynamite: Why, do you have to go?

Pedro: I can hold it.

Napoleon Dynamite: All your wildest dreams will come true at the Utah State Fair.

Pedro: Visit utahstatefair.com. Thank you.

Radio spot 2:

Napoleon Dynamite: Hi, you probably know me as Napoleon Dynamite and his best friend Pedro.

Pedro: Hello.

Napoleon Dynamite: At the Utah State Fair, you can witness pretty much the most amazing skills of the land. Like flower arranging skills, painting skills, quilting skills, cake baking skills...

Pedro: You can not eat the cakes.

Napoleon Dynamite: Huh?

Pedro: The cakes, they are not for eating.

Napoleon Dynamite: Did you eat one or something?