Campaign targets underage drinking

Mothers Against Drunk Driving and The Advertising Council have launched a national effort to reach Hispanic parents and caregivers about the dangers of underage drinking.

MADD's new campaign seeks to motivate Hispanics to talk to their children about underage drinking, which results in more than 6,000 deaths annually, according to the National Academy of Sciences.

The campaign includes English and Spanish language television, radio and Internet public service advertising and distribution of parent resources, including a free brochure. To view the PSAs and other resources, visit www.portuhijo.org or www.foryourchild.org, or call 877-767-8844.