From Deseret News archives:
Lance's billboard has a mate: Anmaree
Former Brigham Young University basketball player Lance Archibald has created an international stir with the billboard ad campaign mounted by his friends to help him find his perfect match — 2,000 responses to his www.DateLance.com Web site, calls from hundreds of news outlets.
Who knows? Maybe there's a reality TV show in his future.
And who better to co-star than the niece of Donny and Marie Osmond?
Anmaree Osmond is the 30-year-old managing editor of Connect Magazine, a regional business publication. Her co-workers think she'd be a perfect fit for Lance — so they mounted a similar ad campaign to attract Lance's attention.
Her Web site is www.DateMeLance.com, and drivers on I-15 can see Osmond's billboard, which appears on two electronic signs bordering the interstate.
The Web site pitching Osmond touts her credentials as a returned LDS missionary and BYU graduate who looks favorably upon the prospect of having children.
"I think it's fun," Osmond told the Deseret Morning News. "Initially, I didn't think (my co-workers) were that serious about it, but then it just happened. . . . I was worried about seeming foolish and desperate, but then I decided I'd just let them do it. Why not?"
It was Archibald's co-workers and friends at Utah County-based LogoWorks who caused this romance ruckus. Without his knowledge, they secured a billboard on I-15 near Lindon and composed an advertisement that features a larger-than-life picture of Archibald, with a message that screams, "I'm Lance! Let's Go Out!"
The Web site invites women to apply for a date with Archibald, who earned an MBA at Harvard and is a former Cougar hoopster. Since it was launched, the Web site has already recorded more than a million hits.
What started as an elaborate practical joke has grown to much more than that.
Comments
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